Putting your heart into business

Being a public relations major, communication is essentially important to me as a value, in my education and in my future career. This semester, I am taking five class, four of which have group projects all semester long. I'm the type of person that would rather do something myself, and not have to rely on others.
One of my groups, that requires the most time from me, has a big problem getting along lately. I ran across these tips from OMHM and decided they were definitely worthy to share!
(These are directly from the site, no credit to me!)

"Be honest- always.

Never ever lie to others or yourself. If you are not happy with something say so, if you have made a mistake put your hands up and admit it. Honesty is always the best policy.

Be authentic.

Who you are is what makes you and your business special. Each and every one of us brings a different truth into this world. Be proud of who you are and stay true to yourself. As Sarah Ban Breathnach said “the authentic self is the soul made visible”. Allowing your soul to shine will help your business stand out from your competitors.

Always use your own voice.

Before when I’d try to write really “clever” posts on marketing and branding I’d attempt to write in what I thought was a professional manner. The problem was that tone didn’t come naturally to me and it didn’t show my personality. As soon as I started writing posts as though I was talking to a dear friend (which of course you all are!), it became easier to distinguish myself from others. Your voice is important, use it.

Be transparent.

Let people see you. The real you. Don’t try to hide the little things that make you, YOU. Putting it all out there is scary but it’s the only way to connect with people on a real and personal level. If you are a closet geek, why hide it? If you secretly hate something that people are calling “the next big thing”- it’s fine! You don’t have to hide who you are to succeed.

Making sure your heart and soul come through in your marketing is the best way for people to understand your business, products and how you are unique from your competitors. Keep this in mind when you write website copy and product descriptions. Instead of trying to be someone you’re not, use your own voice and watch your business shine!"